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22Jun

HOTEL MANAGEMENT MODEL OF SELECTED STAR RATED HOTELS IN BALI

IGusti Putu Ngurah Budiasa

STPNusa Dua Bali

 

ABSTRACT

 

Hotel management style has been shown tobe an important influence in the sustainability of the business. A refinedmodel of hotel management was developed based on prior studies and literaturereviews. The research reported in this article presents the results of anempirical study whereby data were collected using in depth interviews to sixsuccessful star rated hotel managers in Bali and were analyzed usingdescriptive qualitative method analysis. A major finding of the study was thatan effective management model is formed by a comprehensively hotel environmentanalysis considering both internal and external influences. The results of thisinvestigation provide important implications for strategic hotel management conceptand can aid hotel managers in improving their hotel performances andcompetitiveness.


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Keywords: hotel management model,strategic, performance, competitiveness, qualitative analysis.